Hunting
Most misunderstood technique: putting everything in caps. As far as I can tell, it’s intended to demonstrate excitement. NO MORE BORING DAYS, one potential employer has written. APPLY NOW!! another urges. Why? Why would I apply for this job? It’s possible that I’m easily frightened, but there seems to be no need for these capital letters other than to imply that you are shouting at me. Instead of the pumped up, fist bumping chest beating adrenalin I think that you were aiming for, I’m pretty convinced you carry a sledgehammer at all times. This job ad says ‘APPLY NOW!! OR ELSE’. It’s like a sign of things to come if you applied for the job. And why? Further to why? I assume that the capitals are meant to grab attention. Why would you want an employee who only really pays attention to things written in capitals? If they can’t be bothered to read through the entire ad without the subtle urging of capitals, or are so indecisive that they wont apply without being forcefully told, why would you want them? If I were an employer, I would write my ad in the tiniest print allowed, attracting the most thorough of applicants. Similarly, if I were to employ a detective, I would conceal the job ad within other job ads, with only riddles to even hint at its presence.
Please, please stop.
with love x
